Bio

Lamar Heyward has more than 25 years' experience in marketing, 15 of which have been in the credit union industry. He says his background in marketing, innovation and strategy culminate in his role at the helm of the Marketing Department at Civic.

Heyward says his participation in the highly-regarded Filene i3 program for innovation has helped him develop many of the marketing themes behind Civic.

"The i3 program is a framework for thinking, for forming those 'what if' ideas that seem almost inconceivable — and then trying to work them through to implementation."

Heyward notes that his daily motivation kicks up a few notches when he and his team define ideas that will help Civic members.

"We built a Credit Union with products and services that members labeled as 'needs,' 'wants' and 'love-to-haves.' As former NFL coach Jimmie Johnson says, 'The difference between ordinary and extraordinary is that little extra.'"

A veteran of the United States Air Force, Heyward earned his Bachelor of Arts in Communications with an emphasis on digital media from North Carolina State University.

Heyward enjoys spending time with his family.